DESIGN FEATURES & FLEXIBILITY |
Pre-built and custom widgets and templates to create fun-to-use, personalized websites and dynamic web pages. |
Limited flexibility. Blocks and features are less customizable and must be added as whole sections. No custom blocks or dynamic pages. |
EDITOR EASE OF USE |
FirstSite intuitive drag-and-drop editor is fast, easy to use, and comes jam-packed with an exhaustive list of features. |
Squarespace’s editor has a steeper learning curve. |
SUPPORT |
Top-notch customer support with a satisfaction rate of 98%. |
Email, chat & online knowledge base. No phone support. |
WEBSITE TEMPLATES |
FirstSite has a wide variety of thoughtfully designed templates that are made to deliver conversions and business results. |
Squarespace primarily offers portfolio-type templates for bloggers, photographers, and artists. |
BACKUP & RESTORE, SITE CLONING |
Auto and manual backup features, one-click backup/restore, easy site cloning saves you time. |
No native integrated backup and restore capabilities. |
REVENUE STREAM CONTROL |
You set the prices you charge your customers for your services; the FirstSite plan you pay for is not exposed to the end client. |
Your clients will be shown Squarespace’s pricing and, if the account is in their name, the client will be billed by Squarespace. |
SUPPORT |
Top-notch customer support with a satisfaction rate of 98%. |
Email, chat & online knowledge base. No phone support. |
DATA-DRIVEN SITE CONTENT |
No Code. FirstSite can connect to internal or external databases such as Google Sheets or Airtable & populate site elements. |
No dynamic pages feature, some 3rd-party integrations. |
ACCESS TO CODE WHEN NEEDED |
Easy to insert JavaScript, HTML or CSS |
Developer Mode for certain site elements. |
SEO |
The FirstSite platform is designed and built to be aligned with Google's recommended practices for speed, security, Lighthouse, and SEO. |
Offers basic on-page SEO resources. |
USER EXPERIENCE PERSONALIZATION |
Robust Personalization Engine. Custom rules and triggers based on time of day, visitor location and more. |
Personalization is limited to popups & announcement bars. |
ONLINE STORE |
eCommerce solution is easy to set up and compatible with an ever-growing number of payment processors. Product fields optimized for SEO. |
eCommerce solution adequate for smaller businesses. Limited payment processors. |
MULTILINGUAL WEBSITES |
Supports multilingual sites. |
Offers manual, labor-intensive translation of pages. |
LOCAL BUSINESS FEATURES |
Local listing and reputation management apps, map widget for single / multiple locations, local business schema widgets, posting to Google & Facebook. |
No local listing management available. |